Five years ago I was sitting in my room on a hot afternoon, looking out at the backyard in silence. I wasn’t sure what I was building yet. I just knew I wanted to make something authentic, something that had my name on it and meant it.

I grew up obsessed with old photographs. Especially the ones of my mum at my age, big hair, shoulder pads, glitter, completely herself. She worked in fashion her whole life and she dressed like she meant every single bit of it. That image never left me. Neither did the old 80s editorials I kept returning to, the softness, the light, the way everything was so considered.

Forbidden Fruits came to me almost on instinct. And the moment I said the name, I saw a garden. A place with different rules. A place where the things you were told to tone down are exactly the things that are celebrated. Every piece I design is slow and intentional, small batches, chosen fabrics, nothing accidental.

I design for the woman in her own space.
Alone. Unobserved.

Not performing. Not becoming something else.
Just meeting herself, fully.

The pieces aren’t there to change her.
They’re there to heighten what’s already within her,  to turn the volume up, softly

That’s why I started. Forbidden Fruits is a reminder that art begins in the body.

Giulia